TikTok influencing American’s tourism discovery, demonstrates survey

TikTok has made an simple effect on vacation and tourism across the U.S., with the shorter-kind movie web hosting app influencing travelers’ travel selections.

According to the newest countrywide analyze by MGH, a total-services marketing and advertising communications agency specializing in tourism advertising. TikTok has develop into a major useful resource for vacationers seeking for new activities, journey tips and more, with those on the lookout to investigate the hottest places heading viral on the app.

With 150 million users in the U.S., 60% of the surveyed TikTok consumers have turn out to be interested in browsing a new spot (city, park, seaside, and so on.) following viewing a video about it on TikTok.

The social media app’s affect does not merely end at the discovery phase it also drives actions. About 35% of American TikTok consumers, all around 52.5 million people today, have traveled to a new desired destination after seeing a movie about it on the app.

Though TikTok has impacted all generations to travel to new locations, millennials (aged 25-44) have been generally influenced in journey options, as 45% of the surveyed millennials claimed they experienced traveled to a new location they noticed on TikTok.

Alongside with inspiring people today to take a look at new places, TikTok has also motivated men and women to check out particular inns/resorts or attractions they’ve observed on the application. Around 32% stated they had booked a remain at a new property they observed on TikTok, when 28% frequented an attraction (amusement park, drinking water park, museum, historic web page, etcetera.) after they noticed it on TikTok.

On top of that, the study showed that all sides of the tourism business could advantage from the app’s influence on American customers:

  • 18% have traveled to a new city they noticed on TikTok
  • 18% have traveled to a new beach front they saw on TikTok
  • 15% have visited a new state park, lake or nature reserve they saw on TikTok
  • 12% have attended a festival or state reasonable they noticed on TikTok

“While TikTok’s upcoming hangs in the harmony, this study highlights the undeniable affect that TikTok is having on the vacation business. It is not only driving consciousness of places, but it is truly taking its buyers to destinations they’ve never observed or been to ahead of,” said Ryan Goff, EVP, social media advertising director at MGH. “While TikTok’s potential is uncertain, entrepreneurs should not dismiss the platform’s small-phrase possible when there are incredibly several resources left that have as big of an impact across audiences of all generations.”

The survey was performed on 1,139 U.S. TikTok users among July 16-18, 2022. The margin of error is +/- 3.06%.